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Dongfeng eπ is an electric vehicle technology brand launched at the 2023 Shanghai Auto Show. The operating entity is Dongfeng eπ Automotive Technology Co., Ltd. (a branch of Dongfeng Motor Group), headquartered in Wuhan, Hubei Province. The brand carries the strategic mission of driving Dongfeng Motor's transformation and upgrade in the mainstream new energy market, positioning itself in the 150,000 to 250,000 RMB technology‑driven electric vehicle segment. With "technology and taste" as its core brand philosophy, Dongfeng eπ covers mainstream segments including sedans, SUVs, and crossovers. Together with Voyah, M-Hero, Dongfeng Aeolus , and Dongfeng Nano, it forms Dongfeng's full‑lineup of new energy intelligent connected vehicles.
As the main force of Dongfeng Motor's independent passenger car business, Dongfeng eπ leverages years of technical expertise to drive the company's new energy transition from technological breakthroughs to market growth.
Strategic Launch and First Model Release (2023–2024). In 2023, as part of its focus on new energy transformation and upgrading, Dongfeng Motor implemented the passenger car new energy "Leap Action," operating Dongfeng eπ, Dongfeng Aeolus, and Dongfeng Nano with differentiated positioning and integrated operations. At the Shanghai Auto Show that same year, Dongfeng eπ launched the G20 Co-creation Ambassador Program, encouraging deep user involvement in product development to enhance quality. In March 2024, the first model—the smart and elegant eπ007 sedan—was officially launched. It features a wide, low‑slung, bow‑shaped body design. The pure electric version offers a CLTC range of up to 650 km, while the extended‑range version delivers a total range of 1,230 km. It is equipped with an SOA smart cockpit and 31 intelligent sensing hardware units. In June of the same year, the second model—the family‑focused smart large SUV eπ008—was launched. It comes with 32 high‑precision sensing hardware units, and the extended‑range version achieves a total range of 1,300 km. In 2024, the three brands (Dongfeng eπ, Aeolus, and Nano) recorded combined sales of 213,000 vehicles, a year‑on‑year increase of 82.4%. As of November 2024, Dongfeng eπ's cumulative sales had exceeded 50,000 units.
Strategic Integration and Scale Expansion (2025–Present). On August 1, 2025, the Dongfeng eπ Strategy Launch and New Car Launch event was held in Wuhan. The company officially unveiled its "Wings of the Future" strategic plan, aimed at accelerating growth through four strategic pillars: technology, brand, products, and overseas markets. Dongfeng Motor further integrated the Aeolus, eπ, and Nano brands, and on June 26, established Dongfeng eπ Automotive Technology Co., Ltd., which encompasses the three brands. This integration consolidates full value‑chain resources, including business, R&D, production, supply chain, sales, and services. The 2026 eπ008 six‑seater version was launched at the same time, and the Dongfeng Aeolus L8 made its global debut, with six new models released together. In 2025, the three brands achieved annual cumulative sales of 275,800 vehicles, a year‑on‑year increase of 28.3%, becoming a key driver in helping Dongfeng Motor surpass 1 million new energy vehicles sold annually. The brand's annual sales growth exceeded 30%, achieving "eπ speed." In March 2026, eπ sold 27,505 vehicles. The eπ008, eπ007 Flash Edition, and Nano 01 Cross were launched together, achieving iterative improvements in product strength across size and styling. In March 2026, eπ reported cumulative sales of 36,205 units for January and February, a year‑on‑year increase of 37%.
Under the dual‑brand strategy of "eπ moving upward and Aeolus moving forward," Dongfeng eπ has built two major product series: mainstream technology and smart premium. These cover all new energy powertrain forms, including pure electric, extended‑range, and plug‑in hybrid.
Dongfeng eπ
Dongfeng eπ is positioned in the mainstream technology‑driven electric vehicle market, targeting young and family users. The eπ007 series includes the standard version.
The smart‑aesthetic, high‑performance eπ007+ coupe was launched at the 2025 Guangzhou Auto Show. Positioned as a 140,000 RMB‑class coupe with lidar and all‑wheel drive, it is the only model in its class equipped with both a lidar and a 400 kW pure electric all‑wheel drive system.
The eπ007 Flash Edition was launched in March 2026 as a high‑performance shooting brake coupe for young users. It features an Electric Purple exterior and is equipped with the world's first mass‑produced in‑wheel motor technology, delivering 100 kW per wheel for more precise torque vectoring control. The ETCR race car won the 2025 ETCR Electric Racing Cup championship with six consecutive wins.
The eπ008 series is positioned as a "large, comfortable home" SUV, available in six‑seat and five‑seat versions. It measures over five meters in length with a wheelbase exceeding three meters. The 2026 eπ008 is priced between 173,600 and 190,600 RMB. It features a 2.5K rear entertainment screen, a cooling and heating refrigerator, and a rear seat that folds completely flat into a 2.4‑meter bed. It is powered by a Qualcomm Snapdragon 8295P chip, with comprehensively optimized cockpit interaction and powertrain systems.
The Nano 01 is positioned as a "beautiful smart national car." Cumulative sales have exceeded 110,000 units, ranking first in Hong Kong's A0‑class pure electric market. The 2026 version adds an "Elf Green" trendy color and several intelligent assistance features.
The Nano 06 is positioned as a "national smart, fun pure electric SUV." It features sky and earth doors and high‑level assisted driving, covering diverse scenarios from urban commuting to outdoor leisure.
The Nano 01 Cross was launched in March 2026, adding a light off‑road style roof rack. A high‑throughput 8155 chip is standard across the series, positioning it as a small pure electric crossover.
In 2026, Dongfeng eπ will launch eight new cars (including three all‑new models and five facelifts) in the 150,000 to 250,000 RMB mainstream SUV and sedan market. Among them, two new products co‑developed with Huawei integrate 16,000‑ton die‑casting, Huawei's smart driving system, and the Harmony cockpit. Dongfeng eπ's product lineup will expand to ten models by 2028, covering the full spectrum from A0 to C segments.
Dongfeng Aeolus
Dongfeng Aeolus is positioned for the family consumer market. The flagship Aeolus L8 is equipped with Dongfeng's Mach electric hybrid system, offering a CLTC pure electric range of 248 km, a WLTC combined fuel consumption of just 2.4 liters per 100 km, and a total range of 2,245 km. The body comes with practical family features such as a refrigerator and a small tray table, earning it the title of "the most comfortable luxury cockpit within 150,000 RMB."
The Aeolus L7 is a plug‑in hybrid SUV for families, equipped with Mach electric hybrid PHREV technology. Positioned as "the only plug‑in hybrid SUV with a pure electric range exceeding 205 km at the 100,000 RMB level," it redefines the benchmark for its sub‑segment with high cost‑performance.
Dongfeng Aeolus plans to have ten models on sale by 2028, mainly covering the plug‑in hybrid, fuel, and mild hybrid family car market.
Dongfeng eπ has achieved rapid growth driven by a dual‑brand differentiation strategy, though sales of its individual brands still face temporary bottlenecks.
In 2025, eπ recorded cumulative sales of 275,800 vehicles, a year‑on‑year increase of 28.3%. Among them, Dongfeng eπ new energy vehicle sales reached 138,000 units, up 20% year‑on‑year. Throughout 2025, the company posted consistently strong monthly results. In July, monthly sales reached 27,923 units, up 70.9% year‑on‑year. In October, sales reached 31,107 units, up 34.9% year‑on‑year.
In March 2026, eπ sold 27,505 units. Cumulative sales for January and February stood at 36,205 units, a year‑on‑year increase of 37%. However, due to the impact of a public opinion event in February 2025 and with consumer sentiment still in a recovery phase, monthly sales have softened since entering 2026: 2,486 units in January and 3,362 units in March.
The flagship eπ008 continues to grow in the mid‑to‑large SUV segment. The eπ007+ targets young commuters with its unique value proposition as the only 140,000 RMB‑class coupe equipped with lidar and all‑wheel drive. The Nano 01 has become a core product for overseas markets and the Hong Kong and Macau regions.
In terms of channel development, eπ has built a sales and service network of over 700 outlets, covering key regional markets in China. On the quality and service front, the company has taken the lead in launching the "User Reputation No.1 Project," establishing a "1‑1‑1" rapid response mechanism that guarantees a 10‑minute response, a solution proposal within one hour, and a closed‑loop resolution within one day.
As a concentrated expression of Dongfeng Motor's technical strength, eπ focuses on six technological pillars: Quantum Architecture, Mach Power, Tianyuan Smart Cockpit, Tianyuan Smart Driving, Styling Aesthetics, and Perception Quality. Together, they form a set of core technologies with full‑domain competitiveness. Dongfeng Group's R&D investment exceeds 50 billion RMB, supported by a 12,000‑person R&D team. The patent innovation index has ranked first in the industry for three consecutive years, with over 5,000 patents related to new energy and intelligent connected vehicles.
Platform and Integrated Die‑Casting Strategy is the most significant hardware technology on eπ's "technology shelf." The first self‑developed and mass‑produced 16,000‑ton integrated large die‑casting equipment represents an innovative breakthrough in global body manufacturing. The torsional stiffness of the die‑cast body is three times that of traditional bodies. This process is about to enter mass production and will first be applied in the new model equipped with Huawei technology.
Solid‑State Battery and Kilovolt High‑Voltage Ultra‑Fast Charging Technology have been fully laid out with clear mass production timelines. The self‑developed high‑energy‑density solid‑state battery will be installed in mass‑production models, with an energy density of 350 Wh/kg. Combined with a safety redundancy and an efficient energy management system, total range exceeds 1,000 km. On the charging infrastructure front, eπ will develop its own kilovolt‑class high‑voltage charging architecture. Equipped with "Dual‑Mega Instant Charge" technology, it achieves 450 km of range in just five minutes of charging at room temperature.
Intelligent Driving and Smart Cockpit: eπ is equipped with the Tianyuan Smart Driving System and the Tianyuan Smart Cockpit. The eπ007+ premiered the Tianyuan T200 Assisted Driving System, with Hesai ATX lidar and 29 sensing hardware units as standard across the series, supporting high‑speed NOA and more than 20 other advanced driving assistance functions. The eπ008 is equipped with the eπ Pilot system; the optional algorithm configuration includes 13 cameras, 12 ultrasonic radars, and a total of 31 high‑performance sensing hardware units, covering all‑dimensional functions such as intelligent perception and memory parking. The cockpit is powered by a Qualcomm Snapdragon 8295P chip, with an intelligent voice assistant that carries dual AI large models, achieving millisecond‑level full‑scenario response.
Mach Power System: Integrated and Efficient Power. The eπ007+ is equipped with a 400 kW efficient pure electric all‑wheel drive system, accelerating from 0 to 100 km/h in just 3.7 seconds. It also features adaptive variable damping shock absorbers (FSD) and run‑flat tire stability technology. The eπ008 adopts the industry's first range‑extender dedicated engine, with thermal efficiency exceeding 45%. Fuel consumption per 100 km with a low battery is just 4.76 liters. The pure electric version is equipped with the Mach Electric Drive "S‑Class Flat Wire Oil‑Cooled Motor." Even in extreme cold conditions of minus 30°C, the range realization rate still exceeds 90%. The extended‑range version offers a pure electric range of 308 km and a total range of up to 1,308 km.
Dongfeng eπ has placed its internationalization strategy at an unprecedented level of importance. Its export footprint now covers more than 50 countries and regions, including Germany, Chile, Malaysia, and the UAE. In March 2026, eπ's overseas orders reached 14,800 units in a single month, while the Wuhan factory saw overseas orders surge 370% year‑on‑year. In the first quarter, the Nano 01 was exported to over 40 countries and regions, with overseas sales of 1,963 units. In 2026, eπ's global roadmap is becoming increasingly clear.
The macro strategic deployment for internationalization is driven by eπ's "Overseas Wings" strategy. Strategic entry into mainstream European markets has already been completed, and a comprehensive overseas roadmap is being implemented to achieve a global footprint. eπ's products have entered more than 40 countries and regions, and the company is building full‑spectrum export capabilities covering left‑hand drive, right‑hand drive, fuel, hybrid, and pure electric powertrains.
In the European market, the P57 export‑specific model from Wuhan Plant 1 has officially entered mass production, establishing a mature production guarantee and technical integration system for entering the EU market. In the Middle East and Africa, Plant 2 is producing trial S59 models customized for the Middle East, with second‑round samples already completed and verified. These adapt to special usage scenarios such as battery pack heat dissipation and air conditioning power optimization in hot climates. In Southeast Asia and other right‑hand drive markets, eπ has been cultivating KD projects in Cambodia, facilitating the first complete vehicle assembly led by local teams. Through deep collaboration with Dongfeng Import & Export, eπ is also advancing overseas channel development and localized operations training to accelerate its forward‑looking market presence.
eπ's overseas production is supported by three pillars: capacity assurance, unified technical standards, and KD localization. The company focuses on standardizing CKD parts for overseas KD factories, fully ensuring the stability of local assembly and manufacturing systems, and accelerating local production through training support. According to its long‑term overseas goals, eπ aims for locally manufactured sales to account for over 20% of its overseas volume in 2026 and more than 50% by 2030. By 2027, the number of overseas models on sale is expected to exceed 30, and the number of global outlets will surpass 2,000, covering both left‑hand and right‑hand drive markets.
The future development of Dongfeng eπ focuses on the "15th Five‑Year Plan" goals of million‑unit sales volume, full‑domain technical autonomy, and global systematic construction.
In terms of product planning, eπ will launch five brand‑new strategic models throughout 2026. The high‑end smart premium series developed through deep cooperation with Huawei has attracted considerable attention, with both sides prioritizing R&D on advanced intelligent vehicle solutions such as Huawei ADS 4.0 and Harmony Cockpit 5.0. The first batch of three all‑new models will target three customer groups—young families, mainstream families, and young elite performance enthusiasts—and will be rolled out in an orderly manner during 2026. By 2028, Dongfeng eπ's product matrix will expand to ten models, while the number of Dongfeng Aeolus models on sale will also reach ten. A brand‑new compact SUV, a mid‑size sedan, a mid‑size seven‑seat SUV, and a full‑size SUV are all in active pre‑research and development, ensuring full coverage of the brand from A0 to C segments.
In terms of core technology iteration, eπ will continue to accelerate the vehicle application of solid‑state batteries. Once the new hybrid solid‑liquid battery technology is deployed, a range exceeding 1,000 km can be achieved. The "Onboard Intelligent Agent" will be introduced for the first time to provide users with full‑domain smart experiences such as vehicle‑home connectivity and companionship, with a planned gradual rollout to all series users around 2027. The company currently covers the full spectrum of technology routes—from fuel and extended‑range to pure electric—with EV, PHEV, and extended‑range powertrains developing simultaneously. The application of 16,000‑ton integrated die‑casting technology in mass‑production models will provide a better solution for balancing safety and manufacturing costs. eπ aims to become a user‑oriented technology enterprise with an annual production and sales volume of one million units and a revenue scale of 100 billion RMB.
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